Powered by Blogger.

Smart of Technology

Smart of Technology


Why Google Adsense Click Rates Always Changing?

Posted: 28 Aug 2013 07:11 AM PDT

Why Google Adsense Click Rates Always Changing? - The price of a click on the ads in Google Adsense is not the same, and that most of us already know. However, did you know that for clicks on the same ad all costs vary and change? Through this article I tried to explain some of the factors that may explain this phenomenon. According to me, the Adsense publishers need to know about it, to be more effective in conducting Adsense optimization with the aim of giving the expected income.

Read too my older article:

Here are some of the following: 6 Powerful Ways Increase Google Adsense Revenue

First, the target area.

Location where blog visitors who click on your ad will greatly affect the price of a click on an ad. This is because the advertisers (advertisers) which define the target area, will pay a different price. If the advertiser is targeting advertisements to the people of Indonesia, then they would pay less if the ad was clicked from outside Indonesia.

Second, the principle of supply and demand or the availability and demand. 

Google itself in determining the price for the advertisers, done by auction, of course in this way will be a competition between supply and demand. The factors of supply and demand this change include:

  1. Monthly cycle. Usually in the final period of months, the price of a click on an ad will decline. This is because the advertisers have to spend the full monthly advertising budget and withdraw from the market competition in the remaining days in the month.
  2. Changes in competition on a keyword. More and more advertisers are targeting a keyword, then that keyword prices will automatically be more expensive. Changes in competition will easily happen, when there are new advertisers into the competition. Usually this is triggered by certain events, such as the games, politics and so forth. Or that there is always going to happen is that stopping advertisers and new advertisers.
  3. Seasonal occurrence. As with any holiday, the summer school holidays and so forth. This affects the price of ad clicks, because at times the competition changes. Please note, a few days after the feast, for example, your Adsense income will usually decline while before the feast tends to rise, due to price changes click on the ads.


Third, the price difference click ads on one page. 

Typically, an ad with the highest click rates will be displayed by the Adsense ad units on a page first (the first time the ad code is loaded in the source code page). The next lower value and so on. So the ads that appear at the end of the page is an ad in the most low-priced clicks.

Those are some things that determine the price changes and variations Adsense ads. By understanding this, we can optimize the expected results from the Adsense program. In addition, Adsense itself implemented smart pricing system, that will determine the price changes click on an ad is displayed. Hopefully helpful, always a success for us all.

May be useful :)

No comments:

Post a Comment